What Am I Selling?

Here’s a little thought of mine—see if it resonates. If it does, you’re in the right place.

Yeah, but what work are you really doing? What value are you really providing?This is what we all ask when seeing proclamations of ideas online, isn’t it?

It’s funny.

We are all looking to be sold, but we are skeptical of everyone selling.

That’s why you’re here, right?

You’re looking for a thought, an idea, a framework, a product—or maybe just validation of your own.

We all want to benefit from someone else’s time and energy, yet we hesitate to trade our own (money, time, attention) in return.

Why?

Because we guard our time and energy fiercely—it’s our most valuable resource.

Does that make sense to you? If so, we’re on the same page.

So, with that thought framework that I produced with my own time and energy, I want to talk about:

• What work am I doing?

• What value am I providing?

• What am I selling?

• And why am I doing it?

Because we all want to know the seller’s motivation.Actually, that’s not right. We all know the seller’s motivation. We just want to hear the seller say it themselves.

So, I’ll start off by saying it. (If you actually don't care about my motivations and just want to hear what I'm selling, just skip the next section.)

Why Am I Doing It?

In Atlas Shrugged, a key theme is that people rarely say what they actually want. They imply it, we understand it, but they never state it outright.

I see that happening in the world today—and it bothers me.

So, I’m going to be crystal clear about what I want.

(Side note: if you've read this book and it had a profound effect on the way you view the world, we are kindred spirits, and I'd love to talk.)

My motivation—what I want—is your time, attention, and trust. I want it so I can make money to live the simple life I am currently living, with just a little more freedom.

I want to earn a living online—on my own schedule—by doing meaningful, challenging work that excites me.

For the past four years, I’ve built and operated a food truck and catering business. I love the business side of things, but the industry itself? Not so much.

The six years before that,

I spent working a 9-to-5 in a large corporate environment. That was ten times more “not my thing,” and I don’t want to go back to that.

But what I’ve found out while doing this is that I have a true passion for entrepreneurship and small business.

I think strong small businesses make a successful society, and I want to help strengthen them by providing structure to save them time.

I want to make early or prospective entrepreneurs feel like they can succeed so they take the chance they need to take.

I want to give them insight, ideas, and frameworks that help do this practically.

What am I Offering?

So, what am I offering? Here’s the short version:

• Build simple and visual business frameworks for small business owners and prospective entrepreneurs.

• Write tips, stories, and insights via a newsletter, blog, and social media.

• Write quality copy for clients.

• Build targeted applications and dashboards for clients.

I’ve noticed small business owners work hard—really hard. But they need backend support systems that are simple. I’m building those, and I’m doing it in a way that’s simple, structured, and practical.

I'm building frameworks that helped me operate my small business and that are helping me on my new entrepreneurial journey.

You can find the canned structure here

I have a service to build custom frameworks for clients so they can get clear on their operations while I help them visualize and simplify them.

The purpose of this service is to save time. Learn about it here

I’m also selling my thoughts, ideas, and insights in the form of this blog and social media.

We all know the more attention I gather, the more ways I can make money (at least, I hope so). I can try to run some ads or make some money from affiliate marketing (from products I am using on this entrepreneurial journey that I am documenting).

I plan to continue building these FloBoard systems to structure my business, and along the way, I will write about my journey and sell the products I create.

As I progress, I will start to automate my business, and I will provide frameworks for small businesses and entrepreneurs on how to do it themselves.

I will recommend new tools that I find useful. I will offer hands-on help to anyone who wants it.

What Value Am I Providing?

Floboards

Simple structure for busy business owners. Simple, yet malleable.

Small business owners need structure—but it must be adaptable. I’ve built with that in mind.

We need frameworks to simply run a business; otherwise, we are scrambling. We waste time thinking about how we can get something accomplished rather than accomplishing it.

I've experienced this firsthand many times over the last four years.

You need clarity to know where you’re going. You need simplicity to get there. That’s why I built a better solution—using Canva digital whiteboards. They let you visualize any system and interact with any type of content.

But they lack structure—and building an effective one takes time.

That’s where FloBoards come in.

I create intuitive frameworks that bring clarity and efficiency to small business operations—simple, adaptable, and practical.

You can get from the high level to detail in an instant.

Get your system out of your head and onto a FloBoard.

Make your business more profitable and easier to manage.

I provide this as a customizable service or a ready-made product. Let me simplify your business and help you gain back your time.

The Flo State

A newsletter and blog. I am writing to share unique insights.

I think about this stuff constantly and have for years. I see myself as an organizer and problem solver. I like putting structure to systems and intangible ideas, so I'll be writing through a lens of simplicity.

I know this can help people.

How?

Because it's helped me. I’ve read ideas, quotes, insights, etc., that have helped me along my journey.

Clearly articulated concepts can provide us with a mental framework that enables us to pursue our goals more effectively.

I will share tools that work for me. Frameworks that work for me.

Things I think are not worth the hype.

Stories I've learned from my 4+ years of starting and running a small business and everything I continue to learn from here on out.

All of it will be simple and honest. I will give it to you straight. I will answer any questions that you have.

Words matter, but people discount their value because of how easily they can be produced.

They do have to be thoughtful words. Carefully crafted ideas. Insights from real world application.

But their impact can be profound.

I will prove that.

Copy

A brand upgrade

Do you need help creating or organizing your brand and marketing approach?

Maybe you need more consistency in your website, emails, sales pages, ad campaigns, etc.

We can help with that. This service will be offered at a heavily discounted price for the first 3 months we're in business until we build a worthy portfolio.

I will work hard to provide everything I promise.

I’ll Leave You With This

Small business owners need time, simplicity, and clarity to create what they love.

The more creative time small business owners have, the more interesting our world will be.

If my work resonates with you, share it with someone who needs it.

And if you see the value, stick around—we’re just getting started.

Simple Flo is here to provide the services and frameworks to do so.